Effectively Using Overture/Yahoo To Get Website Visitors


Overture or now known as Yahoo because of Yahoo’s takeover, was the original inventor of the use of the P4P or Pay for Performance. Overture saw that the internet was fast becoming the easiest and most convenient way to shop, and advertising was going to hit at an all time high because of the many businesses in the arena.

To get a person to go to a site than others, it needs to be very visible. Providing ads that could direct potential consumers and costumers to their site would allow them to have an increase in traffic as well as sales. Yahoo provides a service that can put a site or company’s ad in their sites that can be shown when certain keywords are inputted.

Yahoo offers a chance for any company to increase their traffic by using their services. With more people being aware of your site, there would be more traffic and visitors to your site given the chance to view your pages as well as your products. With even a small percentage of successful sales, with a high traffic volume this could still be a substantial figure for your company.

Getting a consistent substantial flow of website visitors is every company’s goal. Many methods are devised and utilized to ensure that there would be more people to boost the sales and to be aware of the existence of such a product or service. Website visitors are potentially the life blood of your internet based business.

Yahoo/Overture utilizes the same principle as Google’s Adwords. In fact, they are very similar to each other that they use keyword and keyword phrase searches and to determine which ads to show per search. When a person types in a keyword or keyword phrase to search for anything, the search engines gives out the results in a page. Then at the right side of the page, you will see selected ads that have paid for their ads to be viewed with certain keywords and keyword phrases searched.

For example, Lets say you run a car parts retail/wholesale site. You choose keywords that can prompt or trigger your ads to be shown in the page when a keyword is searched. When a search engine user types in Honda Accord, your ad may come up if you have designated that as one of your keywords. You don’t need to fully optimize your site with Search Engine Optimization methods and techniques.

While some labor so hard to make their site one of the high ranking sites per keyword search, you get the chance to be on the top of the list or at least in the first page of a search result increasing your chance to be clicked on. With that, you drive traffic and website visitors to your site a lot faster.

You will have to pony up some cash when using this service though. There are different ways Yahoo/Overture will charge you. It may be in the number of Keywords or Keyword phrases your ad uses or in the many times your ad is clicked on. Others offer many other services like having your ad show up not only in the search engine pages but also with some third party sites.

Third party sites support ads that have the same theme or niche as them. With more areas your ad is shown, you increase the chances of people knowing about your site or product. With more website visitors you increase the sales of your site which makes your investment with your ads a wise one.

With so many competitions in the internet based businesses, it is necessary to take a huge leap forward from the pack by advertising. Yahoo/Overture will be a great place to start. Many have utilized their services and have reaped the rewards of this decision. It’s a marketing strategy that will increase your website visitors as well as increase your sales resulting to profit. 

It takes money to make money, while there are some methods that are basically low cost or free, using a marketing service such as what Yahoo/Overture offers will provide results faster and on a larger scale. Many businesses have learned this the hard way, don’t be counted with them.

No comments:

Wish For Bangladesh

Wish For Bangladesh

Bangladesh Informations

Bangladesh emerged as an independent and sovereign country in 1971 following a ninemonth war of liberation. It is one of the largest deltas of the world with a total area of 147,570 sq. km. With a unique communal harmony, Bangladesh has a population of about 142 million, making it one of the densely populated countries of the world. The majority (about 88%) of the people are Muslim. Over 98% of the people speak in Bangla. English, however, is widely spoken. The country is covered with a network of rivers and canals forming a maze of interconnecting channels.
Bangladesh has a glorious history and rich heritage. Once it was known as ‘Sonar Bangla’ or the Golden Bengal. The territory now constituting Bangladesh was under the Muslim rule for over five and a half centuries from 1201 to 1757 AD. Subsequently, it came under the British rule following the defeat of the sovereign ruler, Nawab Sirajuddaula, at the battle of Palassey on 23 June, 1757. The British ruled over the Indian sub-continent including this territory for nearly 190 years from 1757 to 1947. During that period, Bangladesh was a part of the British Indian provinces of Bengal and Assam. With the termination of British rule in August 1947, the sub-continent was partitioned into India and Pakistan. Bangladesh formed a part of Pakistan and was called ‘East Pakistan’. It remained so for about 24 years from August 14, 1947 to March 25, 1971. Bangladesh liberated on December 16, 1971 following the victory of the War of Liberation and appeared on the world map as an independent and sovereign country.The country is the pioneer in micro-credit concept for poverty reduction, which brought the Nobel Prize in Peace for the country in 2006. The founder of world reputed Grameen Bank Professor Dr. Muhammad Yunus is the Nobel laureate.

The Natural Beauty Of Bangladesh

Have you thought of a dream holiday where you see yourself on that very attractive magical coastline with very beautiful features like those in the fairy tales? Did you know that such features really exist on this very planet?

Talking of wonderful eye-catching sites let us take a trip to the North Eastern part of south Asia and land safely in one of the most beautiful countries on the planet: Bangladesh. The country is surrounded by some of the most prominent geographical features studied worldwide. To the north of Bangladesh are the famous Himalayas while the bay of the Bengal borders her from the South. To her East is the hilly region of Tripura, India and Myanmar. Finally to her West lies the west Bengal. Together these features form a low lying plain in between that is the country in their midst; Bangladesh.

The plain between all these features has plenty of rivers flowing across it forming a nice natural beautiful pattern of rivers and streams network. Padma, Meghna, Kamafull and Brahmaputra are the major rivers in this very beautiful land.

History goes hand in hand with the Natural Beauty of Bangladesh. Talking of historical sites she has quite a number of rich archeological sites to offer. This includes the Paharpur, Maianamati, Sonargaon among many others.

It also has a historical mosques and monuments. The sixty Dome mosque built in the 15th century is the largest historical in Bangladesh as well as the words heritage is situated in Bagerhat. It is also upheld for an outstanding architectural value. However, the Shait Gombuj mosque is the most magnificent and the largest brick mosque surviving in the country.

Bangladesh is not just named a natural beauty for nothing this is a title that it has fought for through its great and eye catching extraordinary features. She happens to be the home to the world's longest natural beach in the whole world. The land is mainly covered by plant cover as most of the people practice Agriculture.

Apart from the natural beauty of Bangladesh brought forth by the flora in the country, the country also has a great deal of wildlife. She is the home of the dhole; the most endangered Asiatic top predator that is on the edge of extinction. It also has the Asian elephant which is the largest mammal. Finally she has the Bengal tiger which is the national animal of the country. The next time you thinking of spending time in a beautiful place where you will be able to watch and appreciate nature's beauty, think of Bangladesh.