Translate

How To Get Your Subscribers Begging For More


Just as an experiment, a friend of mine subscribe to ten different opt-in e-mail marketing lists to see which ones are effective. Many websites and online businesses have resorted to sending promotional materials to people who have subscribed to them in an effort to boost their sales or traffic. Opt-in email marketing sends newsletters, catalogs updates and many more promotional materials to website visitors who have agreed to be updated whether monthly, weekly or semiannually.

Through e-mail, an internet user that is on the list will receive their updates through email. If a promotional material piques their interest they will go to the site to learn more or to purchase outright. For the website operators or owners, this is a chance to remind their list of their existence and parlor their wares.  With the numerous sites in the internet that offers the same products or services in one way or the other, the competition can get pretty tight and it is easy to be forgotten.

Back to my experimenting friend, he tried to find out which opt-in marketing strategies grabbed a person into begging for more. Some would send in very simple fashion, some would very outlandish while there are some that would just lie in between. The differences could easily be noticed and some have gotten the idea of an effective opt-in marketing strategy. He dubbed them effective because he felt like he just couldn’t wait to go their site and learn more, the more persuasive ones even got him halfway to reaching for his wallet and to his credit card before he realized this was only for an experiment.

Many companies and site present their promotional materials in a wide variety of concepts. Each has their own distinctive style and designs, but more than the outline and the presentation, the content and the articles are what keeps the attention of your potential customer locked on to your opt-in marketing medium. Creativity is the key here.

From talking to many satisfied opt-in list subscribers and forums, I have learned of what is essential in opt-in marketing and what makes the subscribers begging for more instead of lining up to unsubscribe.

Keep your promotional materials light, creative and original. Many people are stressed out as it is. Getting a stuffy business proposal rather than a light hearted e-mail may just agitate them more. A warm friendly smile or banter is always more welcome than a serious business meeting or proposal. While you do want your customers to take you and your products and services seriously, you also want to show them that you know how to have fun.

Splash some color in your emails as well as provide some photos and articles that can be related to you but show good news or good light hearted images as well. Provide a newsletter or promotional materials that will keep them in a light mood. Make your materials eye catching and grabbing that they wont be able to take their eyes of them. Pique their interests.

Have good content and article, even if it means investing in an experienced and professional copy writer to write them for you. An effective copy writer should be able to build trust between you and your customers. They should be able to establish your credibility in what they write. It must be informative but not too stuffy. Let go of the professional jargons and “talk“to your recipients.

A good article and content should be able to outline the benefits of your product and services and why they need what you are offering. But do not look to be overeager and too persuasive. It should be able to entertain as well as lead them to buying from you.

Your promotional materials should be clear. Don’t leave people guessing. You should lead them to you and not vice versa. Explain to them what they need to do in a manner that won’t be confusing. Try to anticipate also what your target client needs. Do your research and information gathering, many sites will be able to help you with that.

Provide clear and crisp images of what you are offering. If the people know what you have for them, they are more likely to beg for more. For example, if you are selling a car, provide them photos but only enough to encourage them to go to your site for more.

No comments:

Post a Comment

Subscribe to: Post Comments (Atom)

Wish For Bangladesh

Wish For Bangladesh

Bangladesh Informations

Bangladesh emerged as an independent and sovereign country in 1971 following a ninemonth war of liberation. It is one of the largest deltas of the world with a total area of 147,570 sq. km. With a unique communal harmony, Bangladesh has a population of about 142 million, making it one of the densely populated countries of the world. The majority (about 88%) of the people are Muslim. Over 98% of the people speak in Bangla. English, however, is widely spoken. The country is covered with a network of rivers and canals forming a maze of interconnecting channels.
Bangladesh has a glorious history and rich heritage. Once it was known as ‘Sonar Bangla’ or the Golden Bengal. The territory now constituting Bangladesh was under the Muslim rule for over five and a half centuries from 1201 to 1757 AD. Subsequently, it came under the British rule following the defeat of the sovereign ruler, Nawab Sirajuddaula, at the battle of Palassey on 23 June, 1757. The British ruled over the Indian sub-continent including this territory for nearly 190 years from 1757 to 1947. During that period, Bangladesh was a part of the British Indian provinces of Bengal and Assam. With the termination of British rule in August 1947, the sub-continent was partitioned into India and Pakistan. Bangladesh formed a part of Pakistan and was called ‘East Pakistan’. It remained so for about 24 years from August 14, 1947 to March 25, 1971. Bangladesh liberated on December 16, 1971 following the victory of the War of Liberation and appeared on the world map as an independent and sovereign country.The country is the pioneer in micro-credit concept for poverty reduction, which brought the Nobel Prize in Peace for the country in 2006. The founder of world reputed Grameen Bank Professor Dr. Muhammad Yunus is the Nobel laureate.

The Natural Beauty Of Bangladesh

Have you thought of a dream holiday where you see yourself on that very attractive magical coastline with very beautiful features like those in the fairy tales? Did you know that such features really exist on this very planet?

Talking of wonderful eye-catching sites let us take a trip to the North Eastern part of south Asia and land safely in one of the most beautiful countries on the planet: Bangladesh. The country is surrounded by some of the most prominent geographical features studied worldwide. To the north of Bangladesh are the famous Himalayas while the bay of the Bengal borders her from the South. To her East is the hilly region of Tripura, India and Myanmar. Finally to her West lies the west Bengal. Together these features form a low lying plain in between that is the country in their midst; Bangladesh.

The plain between all these features has plenty of rivers flowing across it forming a nice natural beautiful pattern of rivers and streams network. Padma, Meghna, Kamafull and Brahmaputra are the major rivers in this very beautiful land.

History goes hand in hand with the Natural Beauty of Bangladesh. Talking of historical sites she has quite a number of rich archeological sites to offer. This includes the Paharpur, Maianamati, Sonargaon among many others.

It also has a historical mosques and monuments. The sixty Dome mosque built in the 15th century is the largest historical in Bangladesh as well as the words heritage is situated in Bagerhat. It is also upheld for an outstanding architectural value. However, the Shait Gombuj mosque is the most magnificent and the largest brick mosque surviving in the country.

Bangladesh is not just named a natural beauty for nothing this is a title that it has fought for through its great and eye catching extraordinary features. She happens to be the home to the world's longest natural beach in the whole world. The land is mainly covered by plant cover as most of the people practice Agriculture.

Apart from the natural beauty of Bangladesh brought forth by the flora in the country, the country also has a great deal of wildlife. She is the home of the dhole; the most endangered Asiatic top predator that is on the edge of extinction. It also has the Asian elephant which is the largest mammal. Finally she has the Bengal tiger which is the national animal of the country. The next time you thinking of spending time in a beautiful place where you will be able to watch and appreciate nature's beauty, think of Bangladesh.