Search Engine optimization is of two kinds, Organic and
Mechanical. Organic SEO depends on manual or natural ways of optimizing a
website and takes more time resulting in long lasting results. Mechanical SEO
use software i.e. seo tools to optimize a website. It takes less time but
results have a shorter shelf life.
SEO tools are numerous. They are available for keyword
verification checking and suggestions, link popularity checks, meta tag
optimization, search saturation checking, back link building, search engine
ranking etc.
The seo tools are being extensively used today to optimize
websites. In the fiercely competitive industries it is very important to be on
top of Google, Yahoo or any other search engine rankings to tap targeted
audience. This greatly helps to sustain, grow and expand your business through
your website.
Each category of seo tools in turn has number of software
developed by different companies. It is relevant to know which are good before
you embark upon using one. Almost all of them have demo versions available for
free download. You can always try them out before narrowing your options and
buying the best. Remember, SEO tools are only tools; one should use them with a
lot of prudence lest the search engines black list you.
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