middle class neighborhood or residential area on the weekend, and
you're sure to spot at least a half dozen garage sales.
What's being sold at these garage sales? The accumulated "junk"
people no longer use or want taking up space in or around their
homes. Are they making any money with these garage sales? You'd
better believe they're making money! It's not at all uncommon to
make $600 with a weekend garage sale. It is hard to put on a
profitable garage sale? Well, yes and no. It really does take
some of your time, and also requires an awareness of a few
merchandising tactics. But the problem in running a successful
garage sale are small in comparison to the profits.
Who are the buyers, and how do you get them to come to your
garage sale? Your customers are going to be "everybody," and you
get them over to your garage with a little bit of advertising and
promotion.
Let's look at the background: Everybody accumulates the kind of
garage sale items that other people are searching for, and are
willing to buy. These items range from no longer wanted or
outgrown items of clothing, to furniture, tools, knick-knacks,
books, pictures and toys. Many garage sale items are objects of
merchandise purchased on impulse, and later found to be not what
the buyer wanted. He discovered too late that he really didn't
have a use for it, or he no longer has a need for it. Many items
found at garage sales are gifts that have been given to the
seller, but are the wrong size or incorrect choice for the
recipient.
The problem wit most people is that they haven't the time to
gather up all the items "just taking up space" in and around
their homes and staging a garage sale to get rid of them. Many
people don't know how to stage a garage sale, and many other
people feel that putting on a garage sale is just too much bother
and work.
This is where you enter the picture. Your enterprise will be an
ongoing garage sale of items donated and collected from these
people who lack the inclination to put on a garage sales of their
own.
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