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Google PPC: Content or Search?


When advertising with pay per click Google gives the advertiser two broad options. Advertising in search results, advertising in websites content or indeed many choose to do both. Advertising in search means that results are displayed in Google under searches, and in its distributors search results. Google content advertising applies to those websites who choose to incorporate Adsense into their websites. As adsense rapidly expands, it is now viewable on millions of web pages throughout the web. However, many advertisers are shunning this in favor of merely advertising in search results.
There are several reasons for this, and the first is trust. This has been a result of smaller websites, through to adsense empires choosing to embark on Click Fraud. Although this issue occurs in search it is far less dominant. Those who commit Click Fraud on search are those trying to weaken a competitors ROI. With Adsense the same applies, along with the website owner trying to increase his revenues using similar tactics.

Another reason why website owners are choosing to market out with content is the motivation of the buyer when he is on a website. Someone who is on a different website, other than the advertisers might be there for entirely different reasons. For example a website discussing the disadvantages of Adsense, would actually return adverts for those selling Adsense Websites for example. People may click on it, but they are unlikely to buy after reading a negative review. The other reason could be that the person on the adsense website was actually looking for what is the best color palette to use. The person therefore would not find the advert relevant, but might click on the advert in a care free manner.
Adsense websites are also often rejected by the advertiser because they feel it involves more administration. Checking through websites to see how relevant they are, and editing their bids to ensure they still appear on a page. With some words having a network of over 500 websites, it is surely a tedious and expensive task. Although this is the case, many also find that their Adwords account returns websites, that dont even appear to be trying to support their keywords. The example which is ripe, are those advertising under legal phrases who appear on adsense websites terms and conditions and privacy policy pages.

Although many are rejecting content advertising, there are still those who feel it provides a similar ROI to search. A reason for this can be found through in the fact that more and more advertisers are only choosing search. As this occurs the advertiser has less competition so the price of the word reduces. Advertisers are also finding a good ROI from publishers websites who decide to actively promote the advertisers services within their content. An example of this can be realized from when someone is discussing printing services, and actually directly recommends the advertisers services. This is a positive move for both the publisher and the advertiser, and a good way for publishers to move forward. Despite this, publishers still have to remember, to not be too obvious in doing this, or savvy buyers will definitely calculate the publishers intention.

Another reason why advertisers are opting for content is to increase their scale, however this can also be done across other search engines. The fact however still exists that those who choose content advertising should choose the Google Adsense network. It is regulated far and above yahoos and others equivalents whilst its superior network of publishers means the advertisers will benefit from being able to spread their message through a diverse range of websites.
Despite Adsense being the best PPC content distributor, it certainly doesnt compare to search for the advertiser. On search the leads are more qualified, more regulated, and less fraudulent. This has seen advertisers consistently choose search over content. Despite this advertisers should always test adsense and see if it can provide the ROI they are looking for. Some advertisers say that content provides a better return for their business than search. This varies, however in general search remains King for PPC advertisers.

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Wish For Bangladesh

Wish For Bangladesh

Bangladesh Informations

Bangladesh emerged as an independent and sovereign country in 1971 following a ninemonth war of liberation. It is one of the largest deltas of the world with a total area of 147,570 sq. km. With a unique communal harmony, Bangladesh has a population of about 142 million, making it one of the densely populated countries of the world. The majority (about 88%) of the people are Muslim. Over 98% of the people speak in Bangla. English, however, is widely spoken. The country is covered with a network of rivers and canals forming a maze of interconnecting channels.
Bangladesh has a glorious history and rich heritage. Once it was known as ‘Sonar Bangla’ or the Golden Bengal. The territory now constituting Bangladesh was under the Muslim rule for over five and a half centuries from 1201 to 1757 AD. Subsequently, it came under the British rule following the defeat of the sovereign ruler, Nawab Sirajuddaula, at the battle of Palassey on 23 June, 1757. The British ruled over the Indian sub-continent including this territory for nearly 190 years from 1757 to 1947. During that period, Bangladesh was a part of the British Indian provinces of Bengal and Assam. With the termination of British rule in August 1947, the sub-continent was partitioned into India and Pakistan. Bangladesh formed a part of Pakistan and was called ‘East Pakistan’. It remained so for about 24 years from August 14, 1947 to March 25, 1971. Bangladesh liberated on December 16, 1971 following the victory of the War of Liberation and appeared on the world map as an independent and sovereign country.The country is the pioneer in micro-credit concept for poverty reduction, which brought the Nobel Prize in Peace for the country in 2006. The founder of world reputed Grameen Bank Professor Dr. Muhammad Yunus is the Nobel laureate.

The Natural Beauty Of Bangladesh

Have you thought of a dream holiday where you see yourself on that very attractive magical coastline with very beautiful features like those in the fairy tales? Did you know that such features really exist on this very planet?

Talking of wonderful eye-catching sites let us take a trip to the North Eastern part of south Asia and land safely in one of the most beautiful countries on the planet: Bangladesh. The country is surrounded by some of the most prominent geographical features studied worldwide. To the north of Bangladesh are the famous Himalayas while the bay of the Bengal borders her from the South. To her East is the hilly region of Tripura, India and Myanmar. Finally to her West lies the west Bengal. Together these features form a low lying plain in between that is the country in their midst; Bangladesh.

The plain between all these features has plenty of rivers flowing across it forming a nice natural beautiful pattern of rivers and streams network. Padma, Meghna, Kamafull and Brahmaputra are the major rivers in this very beautiful land.

History goes hand in hand with the Natural Beauty of Bangladesh. Talking of historical sites she has quite a number of rich archeological sites to offer. This includes the Paharpur, Maianamati, Sonargaon among many others.

It also has a historical mosques and monuments. The sixty Dome mosque built in the 15th century is the largest historical in Bangladesh as well as the words heritage is situated in Bagerhat. It is also upheld for an outstanding architectural value. However, the Shait Gombuj mosque is the most magnificent and the largest brick mosque surviving in the country.

Bangladesh is not just named a natural beauty for nothing this is a title that it has fought for through its great and eye catching extraordinary features. She happens to be the home to the world's longest natural beach in the whole world. The land is mainly covered by plant cover as most of the people practice Agriculture.

Apart from the natural beauty of Bangladesh brought forth by the flora in the country, the country also has a great deal of wildlife. She is the home of the dhole; the most endangered Asiatic top predator that is on the edge of extinction. It also has the Asian elephant which is the largest mammal. Finally she has the Bengal tiger which is the national animal of the country. The next time you thinking of spending time in a beautiful place where you will be able to watch and appreciate nature's beauty, think of Bangladesh.